You Just Need The Right Bait



Business is like fishing. You need bait, line, and a good pole. The pole doesn't need to be anything  spectacular. An old branch will work as well as anything. I know there are anglers out there that will swear that their carbon fiber rod is better than a bamboo pole that has been handed down from father to son for 120 generations. They will swear that, even though it's never caught a single trout, that it's better than the branch that has just caught its 140th steel head. In the end it's not the pole that caught anything, it's the fisherman. The line you use has to be strong and dependable. To thin and it will snap when anything of size pulls on it. Really though it doesn't have to be anything to special. A shoestring will work if you need it to. Even tree roots can be used as line if you need then to. What makes the difference is one thing. Every good angler will tell you the same thing. The one crucial element to being a successful fisherman is, you guessed it, the bait. If you are using the wrong bait at the wrong time for the wrong type of fish you are after you aren't likely to catch anything. So, if you are looking for customers and you know that your product or service is good stay positive and change bait. What works for one type of customer will not work on others. What works at one time of day won't work at another. Keep trying. Getting customers is just like fishing. You just need the right bait.